The toy & Video game business was never the same!
The first person account of the toy business and it's evolution
The first person account of the toy business and it's evolution
* Born and raised in Tucson, Arizona, where he sang with the Tucson Boys Chorus, touring across the US, Canada, and Australia
* Education:
- Bachelor of Science from University of Wisconsin
- MBA from University of Arizona
- Harvard strategic management
* Early Career:
- Started at JWT in NYC, developing new products including Chunk King Frozen Egg Rolls and Flintstones Vitamins for Miles Labs
* Mattel Career (1973-1987):
- Began as Product Manager for Preschool Toys -
Led the Barbie division, growing it from $42M to $350M -
Became VP in 1975, overseeing all toys by 1976
Spearheaded the development of He-Man and the Masters of the Universe franchise -
Rose to President of Toy Division, building it to $1.5B - Appointed Co-CEO of Mattel in 1985
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* Personal Life:
- Met his wife Karen at Mattel
- Father of six children
- Passionate about using technology to improve education
* Notable Achievements:
- Transformed multiple major brands and companies
- Pioneered developments in both the toy and video game industries
- Instrumental in expanding video gaming to adult audiences
- Significant contributions to educational technology advancement
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